How to Get More Orders on Shopify: 3 Powerful Strategies That Actually Work

So you finally took the plunge and launched your own business on Shopify. You’ve got your products up, your storefront live, and maybe even a few sales trickling in—but not quite the flood you were hoping for, right?

Now you’re refreshing your analytics every day, wondering:
“How do I get more orders on Shopify?”

You’re not alone—and better yet, you’re in the right place.

I’m here to walk you through three powerful, practical, and proven strategies to drive more sales to your Shopify store. We’re talking about:

• • Boosting conversions with an irresistible user experience

• • Establishing rock-solid trust with customer reviews

• • Automating your business (and your sanity) with Shopify Flow

Let’s get into it. And trust me, by the end of this article, you’ll feel like you’ve got a mini marketing agency working behind the scenes of your store.

1. Make Your Store Look Like a 5-Star Hotel, Not a Teenager’s Bedroom

You know that feeling when you walk into a super clean, modern, well-lit store? The music’s chill, the vibes are good, and suddenly… you’re ready to shop.

That’s exactly how your Shopify store should feel.

On the flip side, if your homepage is cluttered, hard to navigate, or just plain boring? Customers will bounce faster than you can say “add to cart.”

👉 Your goal: Craft a user experience that makes people want to stay and shop.

Here’s how to level up your store design:

• • Strong, scroll-stopping headline: Right at the top (this is your hero section), you want a headline that clearly tells customers who you are and what you sell.

• • High-quality visuals: Invest in good product photography. This is your digital storefront window.

• • Clear CTAs: Buttons that pop. “Shop Now”, “See Collection”, “Claim 15% Off”—make it super obvious what to do next.

• • Don’t overload: Too much text or too many product options = decision fatigue. Keep it clean.

If design isn’t your thing, no worries. Shopify’s Theme Store has a ton of sleek, mobile-friendly themes (some of the best ones are totally free). Just plug in your content, customize the colors, and boom—instant glow-up.

Pro Tip:

Add a “You May Also Like” or “Similar Products” carousel to increase page views per session. The longer people stick around, the more likely they are to buy.

2. Win Over Shoppers With Trust-Building Reviews

Let’s be real—people trust people. And when it comes to online shopping, customer reviews are your secret weapon.

Whether someone’s buying skincare, shoes, or dog treats, they want to know:

• • Does this product actually work?

• • Is it worth the money?

• • Will it fit me/my lifestyle/my expectations?

That’s where reviews come in. They’re digital word-of-mouth gold.

And the best part? Shopify has dozens of review apps you can integrate in just a few clicks. Head to the Shopify App Store and search “reviews.” Some of the highest-rated apps even come with free plans and trial periods.

Here’s why reviews matter:

• • ✅ Build trust and social proof

• • ✅ Answer customer questions without lifting a finger

• • ✅ Boost SEO (yes, reviews help your product pages rank!)

• • ✅ Help buyers make confident decisions—faster

Worried about how to get customers to leave reviews?
Incentives work wonders. Try:

• • Offering a discount or reward for a review

• • Running a giveaway or contest

• • Asking via email (most review apps can automate this for you!)

And don’t sleep on sharing your best reviews on social media. Screenshot that glowing 5-star comment, turn it into a post, and use it in your ads. It’s free marketing, baby.

3. Automate Like a Boss with Shopify Flow

Okay, so you’ve got a stunning storefront and glowing reviews coming in. What’s next?

It’s time to work smarter, not harder.

Enter: Shopify Flow—your behind-the-scenes automation assistant.

If you’re on the Shopify Advanced or Shopify Plus plan, this tool is free and insanely powerful. Think of it as having a secret team of robots doing your repetitive tasks for you—no coding required.

What can Shopify Flow do?

• • Auto-hide products that go out of stock

• • Send an alert when inventory is low

• • Cancel and restock fraudulent orders

• • Automatically tag customers based on behavior

• • Kick off loyalty emails or review requests

And that’s just scratching the surface.

With its drag-and-drop editor, you build workflows using:

• • Triggers (like a customer placing an order)

• • Conditions (like order value over $100)

• • Actions (like sending a thank-you email or tagging them VIP)

Real Example:

Say someone signs up for your newsletter. Flow can:

1. 1. Tag them as a new subscriber
   2. Send a discount code
   3. Wait 3 days
   4. Trigger a review request email after they’ve purchased

All while you sip your latte and focus on growing your brand.

Bonus: Checkout Optimization = More Conversions

We couldn’t wrap this up without talking about the final stretch—checkout.

If someone’s made it this far, don’t lose them to a clunky, confusing process.

Make sure you’re:

• • Offering multiple payment options (Shopify Payments, PayPal, Apple Pay, etc.)

• • Using trust badges (show security symbols and money-back guarantees)

• • Reducing friction (cut unnecessary steps and auto-fill info wherever possible)

Because nothing hurts more than cart abandonment at the finish line.

TL;DR: Your Shopify Store Can (and Should) Be a Conversion Machine

Let’s wrap this up with a quick recap:

💡 Improve user experience
Your homepage needs to be clean, beautiful, and easy to navigate. First impressions matter.

💡 Leverage the power of reviews
They build trust, answer questions, and drive sales. Incentivize them, automate the process, and share them everywhere.

💡 Use Shopify Flow to automate like a pro
From inventory to emails, let automation handle the busywork so you can focus on the big picture.

Remember, even the biggest Shopify success stories started somewhere. Your job isn’t to be perfect—it’s to keep testing, learning, and leveling up.

Let’s get you those orders. 🚀